Emirates has announced a major milestone in its retail expansion strategy with the opening of its 10th flagship ‘Emirates World’ store in Abidjan, Côte d’Ivoire. This brings its global portfolio to 10 Emirates World Stores and 9 travel retail outlets worldwide.

The airline has already invested AED 174 million (USD 47.4 million) in growing its retail network and plans to accelerate further with 29 new travel retail concepts set to debut in 2026, targeting a total of 48 outlets by year-end.

Designed to deliver personalisation, expert guidance, and a hands-on experience of Emirates’ signature onboard products, the Emirates World stores combine hospitality, innovation, and immersive digital technology. Since their launch in 2024, the concept stores have welcomed more than 1.4 million visitors, underlining their success as key touchpoints in the customer travel journey.

Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, highlighted the momentum:

“As we continue expanding our Emirates World Stores globally, we’re creating spaces where travellers and our partners can connect with our brand, explore our premium products, and experience advanced technologies that reimagine how they plan their journeys.

With many more openings planned this year, we look forward to welcoming customers into beautifully designed spaces where they can receive expert support and discover how Emirates helps them truly ‘fly better’.”

The first Emirates World store launched in November 2022 in the heart of Dubai’s Jumeirah district, spanning 3,000 square feet. The Dubai flagship became the template for subsequent openings in London, Nairobi, Casablanca, Manila, Cairo, Singapore, Bangkok, and Riyadh.

Complementing these major locations, Emirates has also rolled out mid-sized concept outlets in Paris, Karachi, Hong Kong, Accra, Geneva, Mauritius, and Jakarta, with upcoming expansions eyed for Athens, Rome, Madrid, Istanbul, Amman, New Delhi, Mumbai, Shenzhen, Tokyo, and Cape Town.

Each Emirates World store reflects its local market, with bespoke layouts and experiences tailored to regional customer preferences. Factors such as location dynamics, foot traffic patterns, and consumer trends inform every site’s design. For instance, the Dubai store incorporates a dedicated networking hub for the travel trade, while stores in Singapore, Riyadh, Cairo, and London feature a First-Class suite display.

Visitors in Casablanca, Hong Kong, and London can explore the Premium Economy cabin, while Cairo and London also recreate the airline’s iconic A380 onboard lounge experience.

The newly opened Abidjan store continues this approach, featuring a Business Class seat and a replica of the A380 onboard lounge, reinforcing Emirates’ commitment to premium service and experiential retail.

To enhance convenience, all Emirates World locations integrate digital self-service kiosks and interactive elements such as selfie mirrors with scenic destination backdrops. Stores also showcase exclusive destination-inspired collections and Emirates-branded travel accessories, allowing visitors to purchase curated merchandise — from souvenirs to premium travel essentials.

Some outlets, such as the London store, feature special collections inspired by Emirates’ local sponsorships, including Wimbledon, the Emirates Great Britain SailGP Team, and Arsenal FC.

Guests can also sign up for Emirates Skywards, the airline’s award-winning loyalty programme, directly through the in-store kiosks, gaining instant access to exclusive rewards and travel benefits.

Emirates and Real Madrid CF have agreed to extend their partnership until 2031, continuing one of the most high-profile sponsorship relationships in global football and reinforcing a collaboration that will span nearly two decades.

The airline has been associated with the Spanish club since 2011, with the partnership elevated in 2013 when Emirates became the official jersey sponsor. Under the renewed agreement, Emirates will remain the Official Main Sponsor and Official Airline Partner for both the men’s and women’s teams.

Its branding will continue to feature prominently on match jerseys, training gear, and staff apparel across major competitions, including La Liga, the UEFA Champions League, Copa del Rey, and the Spanish Super Cup. The renewed deal also secures the distinction of being the longest-running jersey sponsorship in La Liga history.

Beyond kit sponsorship, the agreement includes expanded brand presence at the Santiago Bernabéu Stadium, access to club training facilities, and continued use of the Emirates Lounge, a premium hospitality space designed for guests, partners, and customers. The collaboration also extends to Real Madrid’s youth system, supporting player development at grassroots level.

In addition, Emirates will maintain and deepen its involvement in basketball through a separate multi-year extension, under which it will serve as the Official Main Sponsor of Real Madrid’s basketball team until 2031.

Boutros Boutros, Executive Vice President for Corporate Communications, Marketing and Brand at Emirates, said the partnership reflects the airline’s long-standing engagement with football and its global fan base.

He highlighted that the collaboration has helped bring supporters closer to the sport through exclusive experiences and global fan engagement initiatives, while also strengthening Emirates’ presence in Spain.

Since launching its first flight to Madrid in 2010, Emirates has expanded its operations in the Spanish market, now operating five daily services across Madrid and Barcelona. The airline has also broadened its global connectivity via Dubai and introduced updated onboard products for passengers travelling to and from Spain.

Real Madrid President Florentino Pérez described the renewed agreement as a continuation of a strong and enduring relationship built over many successful years, noting the shared achievements between the two organisations.

Over the course of their partnership, Emirates and Real Madrid have collaborated on a range of marketing and fan engagement initiatives, including specially branded aircraft liveries, player-themed aircraft decals, matchday activations, and exclusive supporter experiences.

Emirates has also deployed dedicated aircraft for club-related charter operations, including Boeing 777 aircraft used for Spanish Super Cup travel between Madrid and Jeddah.

The airline maintains a broad portfolio of football sponsorships, which includes partnerships with Arsenal FC, AC Milan, Real Madrid CF, S.L. Benfica, and Olympique Lyonnais, along with a Platinum Partnership with FC Bayern Munich. It also serves as title sponsor of the Emirates FA Cup and supports the UAE Pro League.

Beyond football, Emirates’ global sponsorship strategy spans multiple sports, including tennis, rugby, basketball, sailing, cycling, golf, horse racing, cricket, and Australian Rules Football. The airline says its portfolio is designed to connect international audiences with major sporting events, clubs, and competitions worldwide.

Source: ZAWYA

Oman Air is considering a fresh aircraft acquisition programme aimed at replacing aging planes and supporting future network expansion, according to Chief Executive Officer Con Korfiatis.

Speaking to Reuters on the sidelines of the International Air Transport Association (IATA) Annual General Meeting in Rio de Janeiro, Brazil, Korfiatis said the airline is particularly interested in narrowbody aircraft equipped with lie-flat business-class seats. Such aircraft would allow the carrier to operate long-haul services more efficiently while serving premium travellers on routes including Kuala Lumpur and Istanbul.

Korfiatis noted that Oman Air has increasingly deployed narrowbody aircraft on longer international routes in recent years, marking a shift from its previous operating model.

“Something we’ve done in the last couple of years that we weren’t doing in the past is long-haul flights with narrowbody aircraft,” he said. “We see an opportunity to serve the market with this product.”

The CEO did not provide details on the number of aircraft under consideration or the timeline for any potential order.

Oman Air also played a significant role during the regional disruption caused by Iranian airstrikes following the US-Israeli conflict involving Iran. The airline, alongside authorities in Oman and Saudi Arabia, helped facilitate alternative travel arrangements for thousands of passengers seeking to leave the Gulf region.

According to Korfiatis, passenger volumes surged to four or five times normal levels during the crisis, creating unprecedented operational challenges for the airline and airport facilities.

“To have that many people come across the border for flights, it certainly operationally challenged us in ways we haven’t seen,” he said. “We’ve never seen our airport so full.”

The carrier introduced additional support measures, including bus transportation for travellers who arrived at border crossings without onward transport. In some cases, passengers were required to purchase tickets before entering Oman.

Korfiatis said many travellers who temporarily stayed in Oman while awaiting flights could return in the future, potentially supporting the airline’s long-term transformation strategy.

The expansion plans come as Oman Air reported its first profit in 15 years. In April, the airline announced an operating profit of RO3.2 million for 2025, marking a major milestone in its financial recovery.

“Oman Air’s turnaround marks a defining moment for the airline,” Korfiatis said during a media briefing.

He attributed the improved performance to tighter cost controls and a focus on sustainable growth. The airline reduced bank debt by RO27 million, the first decline since 2009, while lowering cost per seat by 6%.

Passenger traffic also strengthened significantly, with Oman Air carrying 5.8 million travellers in 2025, an 8% increase compared with the previous year. The airline recorded a load factor of 82%, while point-to-point traffic rose by 34%, reflecting growing demand across its network.

“Our network strategy is delivering results, particularly in point-to-point traffic,” Korfiatis said.

Source: ZAWYA

Ethiopian Airlines has announced the introduction of a new direct passenger route linking Addis Ababa with Mauritius, scheduled to commence on 12 July 2026. The move is part of the carrier's broader strategy to strengthen connectivity across Africa and support economic and tourism growth throughout the region.

The new service will operate three times a week, offering direct connections between Ethiopia's capital and Port Louis, the capital of Mauritius. Flights are scheduled on Wednesdays, Fridays, and Sundays.

Under the timetable, flight ET887 will depart Addis Ababa at 8:50 a.m. and arrive in Mauritius at 3:20 p.m. The return service, flight ET886, will leave Mauritius at 4:15 p.m. and land in Addis Ababa at 8:45 p.m.

Prior to the launch of the nonstop service, Ethiopian Airlines connected passengers to Mauritius through interline and codeshare arrangements via regional gateways such as Johannesburg, Nairobi, and Antananarivo. The direct route is expected to shorten travel times and provide more convenient access for passengers traveling between Mauritius and destinations served by the airline's extensive network.

The airline said the new connection is designed to facilitate tourism, business travel, and trade while strengthening economic ties between Mauritius and other African markets.

“We are delighted to launch this direct flight service to Mauritius, making it easier for Africans and other international tourists to visit this beautiful African island destination, while also enhancing business and trade opportunities,” said Ethiopian Airlines Group CEO Mesfin Tasew.

He added that expanding the airline's African network remains a key priority, supporting its long-term objective of improving connectivity among African nations and strengthening links between the continent and the rest of the world.

According to Ethiopian Airlines, the route reflects its ongoing commitment to expanding intra-African air links through its Addis Ababa hub. The carrier expects the service to provide smoother onward connections across its African and international network while contributing to increased tourism and commercial activity between Mauritius and other destinations across the continent.

Bookings for the new route are now available through Ethiopian Airlines' sales and reservation channels ahead of the July launch.

Source: ZAWYA

Etihad Airways is placing additional orders for widebody aircraft as the Middle Eastern carrier prepares for increased operational activity, expecting flight volumes to rise by around 8% by June 15 compared with the same period last year, according to Chief Executive Officer Antonoaldo Neves.

Speaking on the sidelines of a global meeting of airline executives held in Brazil on Saturday, Neves said the Abu Dhabi-based airline is acquiring widebody jets in double-digit numbers. However, he did not provide further details regarding the exact size of the order.

He noted that Etihad is in the process of restoring flight services following reductions implemented in March, when regional instability linked to the U.S.-Israeli war on Iran contributed to higher fuel costs and operational adjustments.

Neves said the airline currently has no intention of reducing costs through further flight cuts, emphasizing that maintaining operational capacity is central to efficiency.

“The biggest cost we have is an empty plane,” he said. “So the way I cut cost is I don’t have empty planes.”

Source: ZAWYA

Jazeera Airways, the Kuwaiti low-cost carrier, has announced a seasonal fare promotion offering reductions of up to 30% on both one-way and return tickets across its international network.

The campaign runs from June 7 to June 13 and can be accessed using the promotional code J9SUMMER. Travel under the discounted fares is valid for journeys scheduled between June 15 and September 30.

According to the airline, the offer covers a wide selection of destinations across Europe, Türkiye, and other regions within its network, as part of efforts to tap into increased demand during the summer travel season.

A company representative said the promotion aligns with its broader seasonal campaign, “Don’t Just See the World. Feel It.” The initiative is designed to encourage passengers to engage more deeply with destinations by experiencing their culture, landmarks, and local atmosphere.

The spokesperson highlighted a range of featured destinations, including Prague, Tbilisi, Antalya, Salalah, London, Milan Bergamo, and Istanbul, describing them as key summer travel options for customers seeking diverse leisure experiences.

Destinations included in the offer span London Luton, Milan Bergamo, Prague, Budapest, Kraków, Sarajevo, Larnaca, and Tivat in Europe, alongside Turkish cities such as Istanbul (Sabiha Gökçen), Trabzon, and Antalya.

The airline stated that the promotion is part of its wider summer strategy to increase passenger volumes during the peak holiday period. It added that recent network expansion efforts continue to focus on leisure travelers as well as passengers visiting friends and relatives across the Gulf region and beyond.

Source: ZAWYA